License plates from Montana to Oregon and Saskatchewan are being spotted across Penticton this weekend as the community hosts the annual Peach City Beach Cruise.
Provincial and state flags from across North America have again been raised around Gyro Park in recognition of the close to 25-year-old event, which runs until Sunday afternoon, June 22.
A total of 729 cars registered for the show, said Penticton Historical Automobile Society president Donna Reimann.
"Just when I think I've found my favourite car, I walk 10 feet and find another one I want," Reinmann said with a laugh. "The joy that this event brings to town is what makes me so happy."
The event, considered Western Canada's premier three-day car show, was made possible by the work this weekend of around 300 volunteers and an additional 12 board members who began organizing festivities in 2024.
Vehicles from all eras and categories, including street rods that date back to 1939, are featured at the show. Live entertainment and food trucks can also be found inside Gyro Park.
Among this weekend's highlights was the lake-to-lake cruise, which featured around 175 of the show's vehicles participating in a ceremonial drive from Skaha Lake Park to downtown Penticton.
Cars taking part in the cruise began lining up near Skaha Lake at 3:30 p.m., before revving their engines for the drive at 6 p.m., Reinmann said.
"When you see all these old cars cruising Main Street and Lakeshore Drive, you know the Beach Cruise is back," the event's president added.
The show wraps up on Sunday afternoon, June 22.
A $10 pancake breakfast, with all proceeds being donated to Penticton Firefighters Charitable Society, kicks off at 7 a.m. before awards get handed out starting at 11 a.m., inside the Gyro Park.
"I want to thank everybody that supports our event every year, all our sponsors, and everyone that comes down," said Reinmann.
