A Canadian rock band has decided to make it their mission to help support local news by offering fans some free swag with a special catch.
Ontario-based The Arkells announced this week on their website that they鈥檒l give away a free T-shirt to anyone who takes out a one-year subscription to a local paper or daily publication in Canada.
鈥淚f you鈥檙e an engaged member of your community, you鈥檙e probably thankful for the people who report the news. And even if you鈥檙e not, you鈥檙e probably still reassured to know that someone is keeping tabs,鈥� the announcement reads.
鈥淕ood reporting not only keeps us in the loop, but also makes sure our big wigs are held accountable 鈥� to ensure there is no sneaky biz.鈥�
New year, new deed:
鈥� ARKELLS (@arkellsmusic) February 4, 2020
Arkells want you to stop running from the paywall & consider supporting local journalism. It's been years in the making.
Sign up for a subscription to your fave news outlet and we'll gift you this custom t-shirt.
DEETS HERE + FEEL GOOD:https://t.co/B9fmsC0x52 pic.twitter.com/onUW8IsTuH
But somewhere along the way, 鈥渨e took this for granted鈥� and forgot that 鈥渞eporting the news isn鈥檛 free,鈥� the band goes on to say.
鈥淚n our own city we鈥檝e seen our local newspaper continue to shrink, and we worry about its future and the future of other local newspapers.
鈥淏ut 2020 is here, and our New Year鈥檚 resolution is to invest in the things that truly matter. Join us.鈥�
In order for fans to get their hands on the custom made T-shirt, designed by the band鈥檚 own Mike DeAngelis, they simply have to commit to a one-year subscription to a local news outlet and send proof of purchase through an online form.
EDITORIAL: Newspapers do matter
@ashwadhwani
ashley.wadhwani@bpdigital.ca
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