Aberdeen Hall Preparatory students are getting hands-on experience in the advertising world.
Arts teacher Brent Sharpe鈥檚 Grade 4 and 5 students are designing ads for real companies around 麻豆精选.
鈥淚t gives students a practical or real-world method of the elements of exploring art,鈥� Sharpe explained.
Now in its third year, the students are using elements they鈥檝e learned in class like how to use lines, shapes and colour.
They come up with ads following guidelines laid out by the companies, he said.
Just under 100 students are designing ads for nine companies in the project.
鈥淭he idea that their artwork can get chosen and published and sent out to the community is an awesome experience,鈥� Sharpe said.
The class also hones their researching skills by investigating each company.
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鈥淭hese are actual ads, they learn about advertising, deadlines, fine print, there鈥檚 a lot of interesting topics they get to take on,鈥� he said.
Some companies also don鈥檛 give outlines for the ads, so the students are able to explore their own ideas.
鈥淏ut when they have criteria, it鈥檚 almost like a commissioned artist whose asked to design something specific so you get both sides of that art world,鈥� Sharpe said.
鈥淚鈥檓 always floored with their creativity.鈥�
He said Jordans Interiors & Flooring has become a hit with the students, because of the colours and designs requested.
鈥淏eing our third year, we鈥檙e starting to see some patterns on the ones being picked,鈥� he said.
His favourite part of the project has been seeing the students鈥� creativity, how they learn and blend different elements of other art classes they鈥檝e learned over the years.
鈥淎t the end, we have some really good pieces of art,鈥� he said.
carli.berry@kelownacapnews.com
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